Two leading industry experts discuss the key considerations orchestras should keep in mind when embarking on a recording journey—from selecting repertoire and collaborators to negotiating with publishers and optimizing promotional strategies.  This conversation will explore the full lifecycle of a recording, touching on crucial questions: What makes a project worth investing in? How can we craft compelling narratives around our recordings? Should concert programming be aligned with album releases? And what realistic expectations should one have from a record label in terms of promotion and distribution? 
By reflecting on successful models and emerging trends, this session will provide orchestras with insights into making their recordings more impactful—both artistically and commercially.